Order Up: How I Swapped Menus for Makeup and Became a Business Owner

Wow! If you're reading this, I guess WE did it again. lipROUT™ is live, and launching 2 companies in 1 year is crazy. I seriously am forever grateful for everyone that made this my reality. Only a couple of years ago, I was waiting tables, and now I've turned an absolute passion of mine into my reality.

A little back story on me, if you're new here. I was raised in a family of 8 — mom, dad, and 5 siblings. 3 girls, three boys. I owe it all to my eldest sister, who got me on my first skincare routine at 6. Seriously, that’s unheard of. I remember her exact words: "Don’t invest, don’t get." Seriously, I’ve lived by those words, and at times when I was scared to take a chance on myself, I did anyway, and I'm so happy I did.

While it may seem silly for a 6-year-old to have a skincare routine, and we laugh about all these 8-year-old Sephora girls who are into makeup or skincare, it really instilled in me the importance of taking care of your skin, and more broadly, taking care of yourself. My passion for skincare naturally evolved into a love for all things beauty, especially lip care — because who doesn’t love a good, nourishing lip gloss?

Launching lipROUT™ wasn’t just about creating another product; it was about offering something that could be a part of your daily essentials. It’s designed to ensure you never have to dig through your bag for a lip gloss again — it’s right there with your phone, integrated seamlessly into your life. And, just as my sister taught me years ago, it’s about investing in yourself, every single day.

I've always believed in transparency and authenticity, both in life and in business. That's why I want to be open with you about something personal: I’ve had a bit of help along the way, not just from mentors and family but also from cosmetic procedures. To date, I’ve had lip fillers to enhance my lips and Botox in my masseter muscles — the latter not for aesthetics, but because I clench and grind my teeth. Oops! But here’s the thing: I believe in being upfront about the things that help me feel my best, whether that's a skincare product, a lip gloss, or a procedure.

So, as we embark on this journey with lipROUT™, I promise to keep sharing not just the products we create but also the stories and experiences that shape them. After all, beauty is not just about looking good — it’s about feeling good and being true to yourself.

Thank you for being here, for supporting my dreams, and for trusting in a brand that values beauty, inside and out. Here’s to many more years of innovation, self-care, and lip gloss — lots and lots of lip gloss!